Marketing

A marketing strategy must be aligned with the needs of the customers as with corporate strategy. The development and positioning of a brand is a complex and dynamic process in which companies must be constantly analyzing competition and identifying current and future needs of their client portfolio. A well positioned brand adds value to the company because it helps increase the profit margins of products and services. Through a well planned strategy and good coordination between marketing and operations a company can become the cost leader, charge the highest prices and obtain the greatest market share all at once.

WE OFFER PROFESSIONAL ADVICE IN:

• Corporate identity and brand image
• Company logo design:
• Design of promotional material (ads, brochures, banners)
• Website design
• Strategic marketing plan
• Market research
• Analysis of competition
• Analysis of needs and expectations of costumers
• Brand management
• Distribution Channels
• Segmentation

• Pricing strategy
• Costumer Value Analysis
• Retention and Loyalty Programs
• Portfolio Strategy
• Internet marketing
• SEO
• SEM
• Website metrics analysis
• E mail marketing
• Social media marketing
• Viral marketing
• Keyword Research Analysis for SEO and PPC