A marketing strategy must be aligned with the needs of the customers as with corporate strategy. The development and positioning of a brand is a complex and dynamic process in which companies must be constantly analyzing competition and identifying current and future needs of their client portfolio. A well positioned brand adds value to the company because it helps increase the profit margins of products and services. Through a well planned strategy and good coordination between marketing and operations a company can become the cost leader, charge the highest prices and obtain the greatest market share all at once.


  • Corporate identity and brand image
    • Company logo design:
    • Design of promotional material (ads, brochures, banners)
    • Website design
  • Strategic marketing plan
  • Market research
    • Analysis of competition
    • Analysis of needs and expectations of costumers
  • Brand management
  • Distribution Channels
  • Segmentation
  • Pricing strategy
  • Costumer Value Analysis
  • Retention and Loyalty Programs
  • Portfolio Strategy
  • Internet marketing
    • SEO
    • SEM
    • Website metrics analysis
    • E mail marketing
    • Social media marketing
    • Viral marketing
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